Practicum Placement
Bridging Design & Wellness Services
Over the course of my 150-hour practicum with Wellness Services at Lethbridge Polytechnic, I expanded both my personal and professional creative skills while working in a real-world environment. This experience allowed me to apply the design principles and technical knowledge gained through the Digital Communication and Media program to projects intended for the students of Lethbridge Polytechnic.
Through the creation of wellness-focused promotional materials, I developed a stronger understanding of visual communication, audience engagement, and project planning. The practicum provided valuable insight into how effective design can support student well-being while meeting organizational goals.
This experience strengthened my confidence as a designer and provided valuable professional experience that will support my future career in digital communications and media.
Visual Designs
During my practicum, I created a variety of visual communication materials designed to promote student wellness and increase awareness of available resources.
The first two examples showcase a healthy eating brochure developed to provide students with accessible nutritional information in a clear and engaging format. These pieces were created using Adobe InDesign and Adobe Illustrator.
The remaining pieces highlight additional promotional materials created for Wellness Services, including wellness awareness and informational posters. These posters were designed using Affinity Designer.
Each project demonstrates my ability to apply design principles, create visually engaging content, and communicate information effectively to a student audience while maintaining a professional standard of quality.
Practicum History
Visual Communication: Posters
Developed a series of high-impact posters designed to promote Wellness Services programs and initiatives. These pieces focused on accessibility and clear information hierarchy, and engaging visual communication while maintaining a welcoming and student-focused aesthetics.
Editorial Design: Informational Brochure
Designed a comprehensive wellness brochure intended to provide students with accessible health and wellness information. This project required balancing content with an organized layout, clear typography and effective visual design to ensure readability and engagement.
Systems Analysis: Qualitative Research
I conducted research on the restorative benefits of being outside to inform in a visual communication. Additionally, explored design workflows and production processes to improve efficiency and strengthen technical and creative problem-solving skills.
Tool Mastery: Affinity & ADOBE
Developed proficiency in both the Affinity and Adobe Creative Suites, utilizing tools for layout design, vector illustration and image editing. Throughout the practicum, I applied software such as Affinity, Adobe Design and Adobe Illustrator to create professional-quality promotional materials.