ACADEMIC PORTFOLIO
Social Media Work & Personal Progress
See my Lethbridge Polytechnic design assignments and key data insights from my own active social media accounts.
TikTok Performance
Here I’m sharing TikTok analytics from two accounts I run: my main personal account and a fresh account I’m building from scratch. The main account is shifting away from regular livestreams and planned posts, and is now more for random moments and staying in touch with friends. The fresh account is focused on entertainment and engagement, with lives and posts that are more intentional, interactive, and lightly series-based.Â
I wanted to share a look behind the scenes at how things are going on both of my TikTok accounts. These screenshots give you a clear overview of my recent analytics across the board. When you look at the post data, it covers views, profile visits, likes, comments, shares, and even estimated rewards. For the live streams, you can see the total viewers, diamonds earned, and how many hours I spent streaming, along with the number of gifters, new followers, and comments from the community.
Main account – posting performance (last 28 days)
Main account – live performance (last 28 days)
Fresh account – posting performance (last 28 days)
Fresh account – live performance (last 28 days)
Designs from Assignments
These designs were created for school assignments, including a giveaway concept made for Instagram and a rate card that can work on a website or Instagram story.
This is a fake giveaway campaign I built for Instagram. The main slides use a soft pink background to walk through the rules, how to enter, how winners are contacted and announced, and what the prizes look like. The green slide is a simple reminder post to keep the giveaway fresh in people’s minds.
This rate card is designed to work both on a website and as an Instagram Story highlight. It gives a clear baseline of what’s offered so clients can quickly see the options. I kept the layout minimalistic on purpose so everything stays easy to read at a glance. The email shown is my real email, which I used here to make the design feel more grounded and practical.